In the eCommerce battlefield, two opposite sides seem to coexist: essential content and enhanced content. Maybe you have heard about these content types as two families that expect you to choose an allegiance.
However, both are equally important. You must start with the essential content first of all, but do not give up then. The more complete your product pages are, the better your online positioning will be, especially if you are also original and unique with your product content.
Precise and distinguishing
A highlighted product pic
Required to make product comparisons
Options in several currencies
Fixed or by region/country
Color or size variants
Online and physical store availability
Original and concise
Metadata, composition, required information
Specifications and functions
Or any product/collection reference number
Relevant for users & SEO
Lots of high quality pics from different angles, details, user experience, lookbooks…
Use, care, assembly or warning instructions
Accessories and related products
Star ratings or brief texts
An eCommerce product page depends a lot on the type of product that is being sold. Each eCommerce niche needs a different variation on the basic model of essential and enriched product information. Selling a light bulb is not the same thing as selling a pair of sneakers.
Therefore, aside from completing the information that is basic for any eCommerce business, you must pay attention to the specific content that your niche demands. For example, videos have usually been neglected in product pages, but for some niches such as beauty, makeup and skincare products, video tutorials are an essential element of product pages.
Weight, dimensions and assembly instructions
Videos, tutorials and skin color matches
Ingredients and allergens
Chemical composition, metadata for retailers
Technical specifications, power consumption
Composition, use and contraindications
Size chart, materials, 360-degree videos
Macro and 360-degree images